Meadow Insights: Latest News & Deep Dives into the Metaverse

What is Meadow?

Meadow is a turnkey Metaverse-as-a-Service platform that plays a vital role in digital transformation. It empowers brands to establish and expand their digital footprint in the metaverse - a virtual space where users can interact with a computer-generated environment and other users. With Meadow, brands can create immersive, interactive experiences for their customers, revolutionizing how they connect and engage with their audience.

What is Meadow's vision?

Meadow envisions revolutionizing the future of business operations and consumer engagement. It aims to create seamless and immersive spaces in the metaverse where people can work, share knowledge, and forge meaningful connections, regardless of location or device. By fostering this level of global human engagement, Meadow seeks to redefine how businesses interact with their audience in the digital age.

What is Meadow's mission?

Meadow's mission is to reinvent global human engagement's quality, frequency, and depth. By leveraging its customizable metaverse product, Meadow provides a unique platform where people across the globe can interact in an immersive digital environment. This mission reflects Meadow's commitment to enhancing communication and collaboration in the metaverse, thereby reshaping the traditional boundaries of engagement.

How did Meadow start?

Meadow has its roots in the pioneering work of the founders of Bizzlogic. The journey began in 2014 when the founders started researching and developing social interactions in virtual spaces. This pursuit led to the creation of Meadow, a platform designed to push the boundaries of what's possible in the metaverse and provide brands with the tools they need to thrive in this new digital frontier.

What is Bizzlogic?

Bizzlogic is the innovative company behind Meadow. It was founded by a team of visionaries who began exploring the possibilities of the metaverse in 2014. Recognizing the transformative potential of virtual spaces for social interaction and business operations, the Bizzlogic team developed Meadow - a turnkey solution that enables brands to build their presence in the metaverse.

What is the Metaverse?

The Metaverse can be described as a 3D version of the internet—a social space where users interact with each other in avatar form. It's not restricted to Virtual Reality goggles but can be accessed from any device, making the device simply a medium to enter this digital realm.

In an ideal version of the Metaverse, all virtual spaces will be interconnected, similar to how HTTP protocols connect websites on the internet today. However, it might take a few years for this level of standardization to be implemented across platforms.

The Metaverse distinguishes itself from other digital spaces through its potential to revolutionize digital interactions and business operations. It's envisioned as the next evolution of the internet, where interoperability and accessibility are key to its success. For businesses, this means that now is the time to experiment with this emerging medium as it's being established.

While blockchain, Web3, and Decentralized Autonomous Organizations (DAOs) are often associated with the Metaverse, they are not synonymous. They are infrastructures that facilitate certain features within the Metaverse, such as security, encryption, decentralization, and payments. However, these technologies are not required to set up a Metaverse. They add layers of functionality and security but a Metaverse can exist without them.

The Metaverse enables a variety of practical applications and experiences. For instance, Meadow, a Metaverse-as-a-Service platform, enables remote and collaborative work environments. This aligns with the future of work, which is increasingly becoming remote and collaborative. Meadow can enhance the potential of nearly any vertical, providing an approachable, practical solution for numerous industries to enhance their interactions, collaboration, and growth.

Moreover, the Metaverse interacts and integrates with the physical world in various ways. This includes location-based Augmented Reality (AR), Digital Twins, and the Industrial Metaverse, bridging the gap between the digital and physical world.

At its core, the Metaverse is about redefining our digital interactions, offering new ways to work together and fostering a more interconnected world. Our commitment to sustainable and responsible technology development ensures that our advancements in the Metaverse align with ethical standards and long-term environmental sustainability considerations.

What is a Metaverse-as-a-Service platform?

A Metaverse-as-a-Service platform, like Meadow, is a comprehensive solution that provides the necessary tools and infrastructure for brands to build, maintain, and evolve their presence in the metaverse. Our platform facilitates the creation of immersive, interactive experiences, allowing brands to engage with their customers in novel and meaningful ways. In essence, a Metaverse-as-a-Service platform is a bridge that connects brands with the digital realm of the metaverse.

How can Meadow help my brand?

Meadow can play a transformative role for your brand in the digital age. By establishing a presence in the metaverse through Meadow, your brand can create immersive, interactive experiences for your customers, revolutionizing how you connect and engage with your audience. Meadow provides the tools and infrastructure needed to transition seamlessly into the metaverse, offering opportunities for enhanced customer interaction, brand visibility, and innovative business operations.

Who can use Meadow's services?

Meadow's services are designed for any brand seeking to carve out a presence in the metaverse. Its offerings are suitable for a wide range of industries, from retail and entertainment to education and beyond. Whether you're looking to enhance customer engagement, create innovative marketing campaigns, or pioneer new ways of working, Meadow provides the tools to make it happen.

What's the difference between WebGL and Cloud Streaming?

WebGL and Cloud Streaming are both used to create and deliver interactive experiences over the internet, but they work in different ways.

WebGL is like a tool that lets your computer create and show 3D graphics directly in your web browser. It uses the power of your own device to create these images. This is great for simpler applications because it doesn't require a constant internet connection once the necessary data has loaded.

On the other hand, Cloud Streaming is like watching a movie online. The movie (in this case, the interactive experience or game) is not stored on your device but on a powerful server somewhere else. This server does the heavy work of creating the images and then sends them to your device over the internet. This allows you to experience high-quality graphics even on less powerful devices. However, it does need a constant and good internet connection, just like when you're streaming a movie.

So, the choice between WebGL and Cloud Streaming depends on what the application needs, the kind of device you expect the user to have, and whether a steady internet connection is available.

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Why is Meadow using cloud streaming technology?

Meadow chooses to use Cloud Streaming for several key reasons:

Accessibility: With Cloud Streaming, users don't need a high-end device to access the metaverse. The heavy graphical processing is done on powerful servers, allowing users with any device to have a high-quality experience still.

Scalability: Cloud Streaming allows Meadow to deliver complex, high-quality graphics and experiences that can scale with user demand. This means that as more users join or, with increasing graphical requirements, additional server resources can be added to handle the load.

Real-time updates: With Cloud Streaming, updates to the virtual environment can be made in real-time and instantly experienced by all users. This is crucial for maintaining a shared, consistent metaverse where changes are reflected instantly across all users.

Security: Since the data is primarily stored and processed on the server side, there's less risk of client-side tampering or hacking.

Cross-platform compatibility: Cloud Streaming can deliver the same high-quality experience to any device - be it a PC, smartphone, or tablet (and VR/AR devices in the future) - as long as it has a sufficient internet connection.

In summary, Cloud Streaming enables Meadow to provide an accessible, scalable, and high-quality metaverse experience to a wide range of devices, creating a more inclusive and interactive digital world.

Where can I use Meadow?

Meadow is a virtual platform, accessible from anywhere in the world. Whether at home, in the office, or on the move, you can access Meadow's services from any device with an internet connection. This flexibility is a testament to Meadow's commitment to fostering global human engagement, allowing users to connect, share knowledge, and forge meaningful relationships in the metaverse, no matter where they are.

How do I create my avatar on Meadow?

You can create your avatar using our avatar customizer tool. The avatar customizer includes a filter for different styles, allowing users to browse and find the perfect look for their avatar easily. The customizer also includes a wide range of face types, shapes, and body types, making it easy for users to create an avatar that closely matches their real-life appearance or desired aesthetic. Users can select from thousands of combinations of virtual clothes, colors, and avatar shapes and sizes, ensuring they can create a unique and personalized avatar that suits their preferences.

Can I integrate custom avatar assets?

In addition to the standard feature set, the avatar customizer can be extended with custom assets created by Bizzlogic, providing users with even more options for customization. This feature allows our clients to customize the user experience of their metaverse even more through custom clothing, hairstyles, and accessories, which users can use to personalize their avatars further. Overall, our avatar customizer offers a comprehensive and personalized experience, allowing users to create an avatar that truly represents them on our platform.

How can I have my own world on Meadow?

When creating a Meadow experience, there are two main approaches to consider: using pre-designed templates or creating custom worlds. Templates provide a quick and easy way to get started with creating a virtual environment. They are pre-designed virtual spaces that can be used as a starting point for creating an experience. Customizing templates with branding, colors, and other details creates a unique look and feel.

The benefit of using templates is that they are already optimized for specific use cases, such as networking events, exhibitions, or conference spaces. This means they are often designed with distinctive features and functionality tailored to these use cases. Templates can also be more cost-effective than custom worlds since they require less time and effort to create. This makes them an excellent option for companies and organizations that want to create a virtual experience quickly and with minimal effort.

On the other hand, custom worlds offer the ultimate in flexibility and creativity. They are built from scratch to meet the specific needs and requirements of the client. This means they can be designed to include any feature or functionality the client desires. Custom worlds can be designed to be more unique and creative, providing a truly personalized experience for users.

The downside of custom worlds is that they can be more expensive and time-consuming to create. Creating a custom world requires a team of designers, developers, and other professionals who can work together to bring the client's vision to life. This can be a lengthy process that requires significant resources.

Ultimately, the decision to use templates or custom worlds depends on the specific needs and requirements of the client. Templates offer a quick and easy way to get started with creating a virtual experience, while custom worlds provide the ultimate in flexibility and creativity. By carefully considering the pros and cons of each approach, clients can make an informed decision that meets their specific needs and budget.

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How does the Meadow avatar system integrate with my business?

The avatar customizer developed by Bizzlogic is a proprietary avatar system that provides a unique and customizable experience for users. This avatar system can be linked to user authentication, allowing the avatar to be linked to the user's account. This integration creates a more personalized experience for the user, making it easier to access and modify their avatar. The customizer emphasizes diversity and inclusion, providing users with a wide range of options for different styles and features.

How do the Meadow analytics work?

Our analytics feature is integral to our metaverse platform, designed to build an extensive data set based on user behavior. At the same time, we are fully committed to compliance with European data protection laws and regulations when tracking user data, ensuring the privacy and security of our users' information. With the capability to track user data on client servers, we offer our clients complete control over data streams, enabling them to manage and analyze the data per their specific needs. Our Analytics feature set ranges from standard tracking features to custom-developed, experience-based tracking, allowing clients to choose the most relevant metrics for their particular goals. By leveraging this feature, clients can gain valuable insights into user behavior and preferences, identify patterns and trends, and make informed decisions to improve their platform's overall user experience.

How many avatars can fit in one Meadow space?

The Room Systems on the platform consist of different virtual rooms and worlds where up to 100 interactive avatars can interact simultaneously. Rooms can be cloned and exist in parallel, or a metaverse experience can consist of several different rooms. This enables users to explore different environments, each with its unique features and benefits. For instance, an auditorium has a "Theatre menu" allowing users to teleport people onto or off the stage, while an exhibition hall has a CMS for exchanging media pieces.

How do avatars navigate on Meadow?

Navigation is a crucial feature of Meadow, allowing users to move seamlessly between virtual environments. Users can change rooms via the location menu, walk into teleporters to get into other rooms, or receive announcements from moderators to send them to another room. Additionally, users can freely navigate inside each room by walking around, providing an immersive experience that closely mirrors real-life movement.

How do users communicate with others on Meadow?

Meadow offers a range of communication features that enable users to engage with each other in different ways. One of the most innovative communication features is spatial voice chat, where audio is emitted from avatars based on their distance from other avatars. This means that if two avatars are standing close to each other, they will hear each other more clearly, while avatars that are further away will have a lower volume. The audio is also directional, using 3D audio technology to simulate how sound travels in the real world.

Another communication feature is the communication areas, which are acoustically isolated spaces for private conversations. These areas allow users to have private conversations without anyone else listening in. They can be placed in each environment, ensuring that users always have access to a private communication space.

The room chat is another feature on Meadow that allows users to engage with each other via text chat. This feature is room-based, meaning users can throw questions into the room or text chat with other users in the same room. The private chat feature also allows users to initiate a text chat with another avatar by clicking on their avatar or selecting their avatar from the user list.

Meadow also includes a range of moderator features, such as the speaker mode, which allows moderators to turn themselves or other users into speakers, making them audible in the whole environment. Moderators can also share their content on media walls via screen-sharing and webcam-sharing functionalities. The announcement feature is another helpful tool for moderators, enabling them to send push notifications to all users and even link them to different environments. Finally, the moderation features, including mute, kick, ban, and go-to, provide moderators with the necessary tools to manage the communication and behavior of users on the Bizzlogic Metaverse Platform.

How can users access the Meadow platform?

At Bizzlogic, we prioritize accessibility and seamless integration into our client's existing infrastructure. Our Platform offers various access and authentication options, ensuring a smooth and efficient user onboarding process. Users can access the metaverse directly from their web browsers, whether they are using a PC, Mac, phone, or tablet. This browser-based approach eliminates the need for additional software installations, allowing users to dive into the virtual experience effortlessly.

How do users authenticate?

To accommodate the unique requirements of our clients & use cases, we offer multiple access and authentication options. The first option is our Open Access, which provides a straightforward and accessible approach for users to create avatars and access the metaverse independently. This option is ideal for public experiences which do not require any specific integration into existing infrastructure. For clients who prefer a more cohesive user experience, we offer Bizzlogic Authentication. This option allows users to leverage their existing Bizzlogic credentials or create new ones specifically for accessing the metaverse. Bizzlogic Authentication provides a seamless login process, ensuring users' consistent and personalized experience.

Furthermore, we understand the importance of integrating our platform into our clients' Single Sign-On (SSO) and Authentication APIs. This option allows for a seamless user experience, as users can access the metaverse using their existing corporate credentials. By integrating with clients' SSO and Auth APIs, we align our platform with their current security protocols and infrastructure, providing a unified and secure access experience.

We take pride in the efficiency of our integration process. The Bizzlogic Metaverse Platform can be easily implemented within our clients' domains, aligning seamlessly with their branding and digital presence. Furthermore, the integration time into clients' B2B infrastructure is remarkably short, thanks to our streamlined processes. This means that clients can quickly incorporate the metaverse into their existing workflows and systems, with minimal disruption or additional enrollment requirements.

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Which technical framework are you using for Meadow?

At the core of our technical framework is utilizing Unreal Engine 5, a powerful and versatile game engine. Leveraging the capabilities of Unreal Engine allows us to create immersive and visually stunning virtual worlds that captivate users' attention. The engine's advanced features enable us to deliver the highest visual fidelity possible, providing a truly engaging experience for all users.

To ensure seamless deployment and accessibility, we have implemented a pixel-streaming cloud solution. This cloud-based deployment model enables our platform to be auto-scaled and securely accessible from any device with an internet connection. Whether users access the platform from a PC, Mac, mobile device, or tablet, they can expect the same high-quality experience and visual fidelity. This flexibility allows users to engage with our metaverse on their preferred device without compromising on the immersive nature of the virtual environment.

To provide an exceptional live-streaming/screen-sharing experience, we have integrated Dolby Millicast into our platform's livestream pipeline. With Dolby Millicast, we prioritize the delivery of high-quality audio and video streams, further enhancing the immersive nature of the metaverse.

Authentication and login security are of utmost importance to us. We have implemented Auth0 standards for authentication and login processes, ensuring the protection of user accounts and data. By adhering to industry-leading authentication standards, we guarantee all users a secure and reliable login experience. This focus on security allows our users to confidently engage with our metaverse, knowing that their personal information is safeguarded.

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Can I upload my content to Meadow spaces?

With our CMS Integration, clients can change media seamlessly within their Meadow environments. This includes updating images, videos, and other media assets, and ensuring that the virtual spaces always reflect the latest information and branding. By utilizing the CMS dashboard, clients can easily swap out media files without technical expertise, providing a user-friendly and intuitive content management experience.

In addition to media updates, our CMS Integration allows clients to make dynamic changes to the environment itself. Clients can modify room names and descriptions, ensuring that the virtual spaces accurately represent their desired context and purpose. This flexibility enables clients to adapt their metaverse environments to different events, conferences, or marketing campaigns, providing users a tailored and personalized experience.

Our CMS Integration goes beyond content updates; it also allows activating and deactivating spaces within the metaverse. This feature allows clients to control the availability and accessibility of specific virtual environments based on their business needs. Whether opening up a space for a limited event or closing a space for maintenance, clients have the flexibility to manage the availability of their metaverse spaces effortlessly.

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How does the pricing work?

1. Base Fee/Licensing:

The base fee or licensing cost for utilizing the Meadow platform is a fixed monthly charge. The fee is determined based on the maximum capacity of the Meadow space and the selected Tier model.

2. Hosting Costs/User Fees

Hosting costs are incurred based on the actual usage of the platform per user per minute.‍

3. Custom Development: Feature Development, Design, Implementation:

These costs cover developing specific features or spaces tailored to your requirements. It includes the integration of existing login systems, the integration of 3D assets, as well as the design and implementation of 3D assets or environments. These costs are one-time expenses associated with customizing the platform to suit your needs.

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